Abhijit Das
Aligning Cultural Resets through the great reshuffle
The alt. narratives point at a critical lapse of managing internal culture over communication remits.
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Iqbal Ather Shamsi
5 min read
Technology didn’t fail your business. Your business decision did.
When traditional retail met technology, eCommerce was born. That’s one way to look at what’s eCommerce. It almost suggests that...
148 views
Abhijit Das
5 min read
Brands in the Anatomy of Social Movements
Originally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...
74 views
Abhijit Das
4 min read
Reset of retail with an e-tail and the long tail
The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...
199 views
Niyam Bhushan
3 min read
Reset Covid with C.O.V.I.D
Yellow sun. Silver moon. White star. Black hole. Red dwarf. The universe is filled with celestial bodies. Until one fine day in March...
136 views
Niyam Bhushan
3 min read
Reset Education: We Don’t Need No Mute Control
You! Yes, you. It’s time. For a reset. More than 1,200 college campuses in the US shut down permanently within the last 5 years. Harvard...
87 views
Abhijit Das
5 min read
Reset Labels
When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...
119 views
Abhijit Das
4 min read
Is pushing through the pandemic resetting our sense of nearness?
If your friends, colleagues or relatives thought of you as ‘socially distanced’ before the ‘social distancing’ times and you accepted it,...
62 views
Abhijit Das
4 min read
Are you in business with culture?
Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...
81 views
Abhijit Das
4 min read
Where is the value?
If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...
84 views
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