Abhijit Das4 min readConsultingAligning Cultural Resets through the great reshuffleThe alt. narratives point at a critical lapse of managing internal culture over communication remits.
Quynh Nguyen4 min readBrandingCryptomarket & The Purest Form of BrandingBrands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...
Abhijit Das5 min readBrandingBrands in the Anatomy of Social MovementsOriginally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...
Abhijit Das4 min readBrandingReset of retail with an e-tail and the long tailThe retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...
Niyam Bhushan3 min readConsultingReset Covid with C.O.V.I.DYellow sun. Silver moon. White star. Black hole. Red dwarf. The universe is filled with celestial bodies. Until one fine day in March...
Abhijit Das4 min readConsultingIs pushing through the pandemic resetting our sense of nearness?If your friends, colleagues or relatives thought of you as ‘socially distanced’ before the ‘social distancing’ times and you accepted it,...
