Abhijit Das
Gods and False Gods of Branding & Business
Strategy, Creative & Creativity - not pillars, but its all-in or all-out This and that will always reach greater than the abrasive...
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Abhijit Das
4 min read
Starting up with a brand should be your long-term strategy
Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...
65 views
Abhijit Das
4 min read
The GVC Narratives and Trade winds - A reset
GVC or Global Value Chains is like the world wide web of trade flows. Interconnections between countries and regions, their roles and...
30 views
Iqbal Ather Shamsi
5 min read
Technology didn’t fail your business. Your business decision did.
When traditional retail met technology, eCommerce was born. That’s one way to look at what’s eCommerce. It almost suggests that...
148 views
Niyam Bhushan
3 min read
Reset Covid with C.O.V.I.D
Yellow sun. Silver moon. White star. Black hole. Red dwarf. The universe is filled with celestial bodies. Until one fine day in March...
136 views
Niyam Bhushan
3 min read
Reset Education: We Don’t Need No Mute Control
You! Yes, you. It’s time. For a reset. More than 1,200 college campuses in the US shut down permanently within the last 5 years. Harvard...
87 views
Abhijit Das
5 min read
Reset Labels
When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...
119 views
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