Abhijit Das4 min readConsultingAligning Cultural Resets through the great reshuffleThe alt. narratives point at a critical lapse of managing internal culture over communication remits.
Quynh Nguyen4 min readBrandingCryptomarket & The Purest Form of BrandingBrands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...
Abhijit Das5 min readBrandingBrands in the Anatomy of Social MovementsOriginally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...
Abhijit Das4 min readBrandingReset of retail with an e-tail and the long tailThe retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...
Quynh Nguyen2 min readBrandingHow Brands hold hands with Culture“Brand only exists in the eyes of its believers" That's so simple and delightful how I was introduced to the world of branding. Being a...
Abhijit Das3 min readBrandingWe don’t have a story. We just started. Look!BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...
Abhijit Das3 min readBrandingFrom fiction to fruition – a new value curveThere is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...
Niyam Bhushan3 min readConsultingReset Education: We Don’t Need No Mute ControlYou! Yes, you. It’s time. For a reset. More than 1,200 college campuses in the US shut down permanently within the last 5 years. Harvard...
Abhijit Das4 min readConsultingIs pushing through the pandemic resetting our sense of nearness?If your friends, colleagues or relatives thought of you as ‘socially distanced’ before the ‘social distancing’ times and you accepted it,...
Abhijit Das4 min readBrandingAre you in business with culture?Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...
Abhijit Das4 min readConsultingWhere is the value?If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...