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products of culture
At Narrativ.Design, we deliver breakthroughs over change in perception.
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Quynh Nguyen
3 min read
Minimalism as a style, not a lifestyle
Minimalism has been often perceived as a “lifestyle” which asks you to strip things down to their barest form. It's time to relook at it.

Abhijit Das
4 min read
Aligning Cultural Resets through the great reshuffle
The alt. narratives point at a critical lapse of managing internal culture over communication remits.


Quynh Nguyen
5 min read
Cryptomarket & The Purest Form of Branding
Brands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...


Abhijit Das
5 min read
Brands in the Anatomy of Social Movements
Originally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...

Abhijit Das
4 min read
Reset of retail with an e-tail and the long tail
The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...


Quynh Nguyen
3 min read
How Brands hold hands with Culture
“Brand only exists in the eyes of its believers" That's so simple and delightful how I was introduced to the world of branding. Being a...

Abhijit Das
3 min read
We don’t have a story. We just started. Look!
BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...


Abhijit Das
3 min read
From fiction to fruition – a new value curve
There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...


Niyam Bhushan
3 min read
Reset Education: We Don’t Need No Mute Control
You! Yes, you. It’s time. For a reset. More than 1,200 college campuses in the US shut down permanently within the last 5 years. Harvard...


Abhijit Das
4 min read
Is pushing through the pandemic resetting our sense of nearness?
If your friends, colleagues or relatives thought of you as ‘socially distanced’ before the ‘social distancing’ times and you accepted it,...


Abhijit Das
4 min read
Are you in business with culture?
Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...

Abhijit Das
4 min read
Where is the value?
If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...
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