Abhijit Das
Gods and False Gods of Branding & Business
Strategy, Creative & Creativity - not pillars, but its all-in or all-out This and that will always reach greater than the abrasive...
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Abhijit Das
4 min read
Aligning Cultural Resets through the great reshuffle
The alt. narratives point at a critical lapse of managing internal culture over communication remits.
34 views
Abhijit Das
4 min read
Starting up with a brand should be your long-term strategy
Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...
65 views
Abhijit Das
4 min read
The GVC Narratives and Trade winds - A reset
GVC or Global Value Chains is like the world wide web of trade flows. Interconnections between countries and regions, their roles and...
30 views
Quynh Nguyen
4 min read
Cryptomarket & The Purest Form of Branding
Brands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...
90 views
Iqbal Ather Shamsi
5 min read
Technology didn’t fail your business. Your business decision did.
When traditional retail met technology, eCommerce was born. That’s one way to look at what’s eCommerce. It almost suggests that...
148 views
Abhijit Das
4 min read
A humbling reset for the champions of ‘the reset’
A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...
36 views
Quynh Nguyen
5 min read
Can you compete with “Changes”?
Everyone is interested in Changes. Everyday executives and leaders keep their eyes on change, consultants build their advice on change,...
82 views
Abhijit Das
5 min read
Brands in the Anatomy of Social Movements
Originally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...
74 views
Abhijit Das
4 min read
Reset of retail with an e-tail and the long tail
The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...
199 views
Quynh Nguyen
2 min read
How Brands hold hands with Culture
“Brand only exists in the eyes of its believers" That's so simple and delightful how I was introduced to the world of branding. Being a...
262 views
Abhijit Das
3 min read
We don’t have a story. We just started. Look!
BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...
112 views
Abhijit Das
3 min read
From fiction to fruition – a new value curve
There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...
95 views
Abhijit Das
5 min read
Reset Labels
When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...
119 views
Abhijit Das
4 min read
Is pushing through the pandemic resetting our sense of nearness?
If your friends, colleagues or relatives thought of you as ‘socially distanced’ before the ‘social distancing’ times and you accepted it,...
62 views
Abhijit Das
4 min read
Are you in business with culture?
Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...
81 views
Abhijit Das
4 min read
Where is the value?
If value is always fleeting, forming and decaying; what is the real question to ask about ‘value’? What is value? How do you measure it?...
84 views
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