Abhijit Das2 min readGods and False Gods of Branding & BusinessStrategy, Creative & Creativity - not pillars, but its all-in or all-out This and that will always reach greater than the abrasive...
Abhijit Das4 min readBrandingStarting up with a brand should be your long-term strategyBecoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...
Abhijit Das4 min readConsultingThe GVC Narratives and Trade winds - A resetGVC or Global Value Chains is like the world wide web of trade flows. Interconnections between countries and regions, their roles and...
Iqbal Ather Shamsi5 min readConsultingTechnology didn’t fail your business. Your business decision did.When traditional retail met technology, eCommerce was born. That’s one way to look at what’s eCommerce. It almost suggests that...
