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products of culture
At Narrativ.Design, we deliver breakthroughs over change in perception.
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Abhijit Das
4 min read
Aligning Cultural Resets through the great reshuffle
The alt. narratives point at a critical lapse of managing internal culture over communication remits.
37 views
Abhijit Das
4 min read
Starting up with a brand should be your long-term strategy
Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...
65 views
Quynh Nguyen
4 min read
Cryptomarket & The Purest Form of Branding
Brands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...
90 views
Abhijit Das
4 min read
A humbling reset for the champions of ‘the reset’
A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...
36 views
Quynh Nguyen
5 min read
Can you compete with “Changes”?
Everyone is interested in Changes. Everyday executives and leaders keep their eyes on change, consultants build their advice on change,...
82 views
Abhijit Das
5 min read
Brands in the Anatomy of Social Movements
Originally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...
74 views
Abhijit Das
4 min read
Reset of retail with an e-tail and the long tail
The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...
199 views
Quynh Nguyen
2 min read
How Brands hold hands with Culture
“Brand only exists in the eyes of its believers" That's so simple and delightful how I was introduced to the world of branding. Being a...
262 views
Abhijit Das
3 min read
We don’t have a story. We just started. Look!
BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...
112 views
Abhijit Das
3 min read
From fiction to fruition – a new value curve
There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...
95 views
Abhijit Das
5 min read
Reset Labels
When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...
119 views
Abhijit Das
4 min read
Are you in business with culture?
Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...
81 views
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