At Narrativ.Design, we deliver breakthroughs over change in perception.

Brands are born and baked for competitive advantage. They build influence and bend popular opinion towards its own products of culture. But does it have to be political? Could it avoid getting politicized?

Coolmate has launched its Coolmate Active for Women product line under the “Better with us” campaign just four months after securing US$6...

Reality binds us to products, but fantasy forges a connection to our very selves. 

Anyone who has been through years of market research would know that finding an unmet need in today’s world is like finding a new gold mine.

To thrive in a sea of sameness, fashion brands need not only relevance but also character and consistency.

2024 has presented a mixed picture for the fashion industry, with many brands regretting of closing down, while some achieved specific...

The alt. narratives point at a critical lapse of managing internal culture over communication remits.

Becoming a start-up founder sounds fashionable from the outside but once you go in, you go in for a marathon. Most founders know this in...

Brands, a human’s creation to market their products in the marketplace, have existed for centuries. The interesting part is not how they...

A branding expert with no heart or head for business is not capable of delivering an appropriate brand strategy. Creativity, copywriting...

Everyone is interested in Changes. Everyday executives and leaders keep their eyes on change, consultants build their advice on change,...

Originally written in 2012, it became my compass in the journey of brand building. Looking back I feel it closely connects the dots in...

The retail sector played a big role in moving some essential parts of what we call ‘living’ even during the lockdown. And as it continues...

“Brand only exists in the eyes of its believers" That's so simple and delightful how I was introduced to the world of branding. Being a...

BELIEF - a simple and powerful premise to build your brand resiliently through the RESET. “We don’t have a story. We just started. Look!...

There is compelling evidence through recorded history of this time-space travel of imagination made manifest. Given the physiological...

When we call a thing by a name, it assumes a disposition. That disposition takes it upon itself to explain the way things are, as they...

Every product is ‘a-product-of-culture’. Only the degree of awareness and action varies, from business owner to business owner. Consumers...